Realize a Feeling "Hmm, this looks good!"

~ Development of Perceived Quality (PQ ) for Car Interiors

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The Perceived Quality of the interiors of many

European passenger cars, are much higher / better

compared to many Japanese cars. What is

Perceived quality?  This is the level of feeling which

the Human feels "Somehow good", "Somehow

organized", "Somehow beautiful", "Somehow well

coordinated".

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This is not something achieved by using expensive

materials, but something generated, by the 

perceived feelings of the Designers and Engineers

working to realize this.

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Perceived Quality (PQ) Development Support

Segula Technologies / Technicon Design has experiences developing various European vehicles, which is assesses as benchmark in the market, for Interior PQ. We have experts who can realize a high level of PQ, and also various know-hows / tools such as methods to quantify the PQ level. Under the directions of the Design function of the customer side, also following the customer's engineering standards, Segula Technologies will realize a benchmark level PQ for the customer's interiors. This can happen by having our PQ experts be a part of the development team, and provide timely and effective feedback cycles, to the customer execution team.

 

Perceived Quality (PQ) Evaluation Service

Before starting a specific PQ project, we recommend that we start from allowing us conduct PQ evaluation, using our PQ Evaluation Service. We place your target product, together with a number of competitor products, and assess each car with some panelists. With the data obtained from the questionnaire, will quantify the results. Our PQ experts will explain the key reasons of the results, with examples of key areas of the interiors which has driven these impressions to the panelist. This activity will provide various hints on how your product PQ could be improved.